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Script 10: Everything Free During Beta

Platform(s): TikTok / Instagram Reels Duration: 30 seconds Music: Upbeat, slightly disbelieving energy — like a "wait, really?" trending sound. Bright and energetic.

Hook (0-3s)

On screen: Person staring at phone with exaggerated shock Text overlay: "This cooking app does everything and it's free" Voiceover: "This cooking app does everything and it's free."

Shot-by-Shot Breakdown

Shot 1 (0-3s) — THE HOOK

  • Visual: Person looking at phone, does a double-take. Exaggerated but genuine surprise.
  • Text overlay: "This cooking app does everything and it's free"
  • Transition: Quick cut

Shot 2 (3-8s) — FEATURE RAPID FIRE

  • Visual: Quick cuts showing each feature with a checkmark appearing:
  • AI cooking coach (photo of cooking + AI response)
  • Recipe import from any URL
  • Photo-to-recipe from your fridge
  • Text overlay: "AI cooking coach? free. Recipe import? free. Photo-to-recipe? free."
  • Voiceover: "AI cooking coach that watches you cook? Free. Import any recipe from any website? Free. Snap a photo of your fridge and get recipes? Free."

Shot 3 (8-14s) — MORE FEATURES

  • Visual: More quick cuts with checkmarks:
  • Meal planning + grocery lists
  • Step-by-step cooking mode with timers
  • AI recipe tweaker
  • Text overlay: "meal planning? free. cooking timers? free. recipe tweaker? free."
  • Voiceover: "Meal planning with auto grocery lists? Free. Step-by-step cooking mode with timers? Free. AI recipe tweaker? Free."

Shot 4 (14-20s) — EVEN MORE

  • Visual: Final round of features:
  • 244+ community recipes
  • Community photos and sharing
  • Works on iPhone and web
  • Text overlay: "244+ recipes. community. iPhone + web. ALL FREE."
  • Voiceover: "Two hundred forty-four recipes. A whole cooking community. Works on iPhone and the web. All. Free."

Shot 5 (20-26s) — THE CATCH (THERE ISN'T ONE)

  • Visual: Person looks at camera. Pauses. Shrugs.
  • Text overlay: "what's the catch? there isn't one. it's beta."
  • Voiceover: "What's the catch? There isn't one. It's in beta, so everything is free while they build it out. Get in now."

Shot 6 (26-30s) — CTA

  • Visual: App home screen. Download/visit prompt.
  • Text overlay: "recipicity.com — search recipicity on the App Store"
  • Voiceover: "recipicity dot com. Or search recipicity in the App Store. You're welcome."

Full Voiceover Script

"This cooking app does everything and it's free. AI cooking coach that watches you cook? Free. Import any recipe from any website? Free. Snap a photo of your fridge and get recipes? Free. Meal planning with auto grocery lists? Free. Step-by-step cooking mode with timers? Free. AI recipe tweaker? Free. Two hundred forty-four recipes. A whole cooking community. Works on iPhone and the web. All. Free. What's the catch? There isn't one. It's in beta, so everything is free while they build it out. Get in now. recipicity dot com. Or search recipicity in the App Store. You're welcome."

Caption — TikTok

I keep waiting for the "premium upgrade" popup and it never comes

everything on recipicity is actually free right now

recipicity.com or search the App Store

#freeapp #cookingapp #recipicity #AIcooking #foodtok #mustdownload #freetips

Caption — Instagram

I'm going to list everything this cooking app does for free and you're going to think I'm lying:

- AI cooking coach (takes photos while you cook, gives real-time feedback)
- Import recipes from any URL
- Photo-to-recipe (snap your fridge, get dinner ideas)
- AI recipe tweaker (make anything spicier, healthier, dairy-free, etc.)
- Meal planning + auto-generated grocery lists
- Step-by-step cooking mode with built-in timers
- 244+ community recipes
- "I made this" community photos
- Recipe sharing with family and friends
- Works on iPhone (TestFlight) and web

All of it. Free. No premium tier. No "upgrade to unlock AI." No ads.

It's in beta right now, which means everything is unlocked while they're building. This won't last forever, so get in while it's free.

recipicity.com (link in bio) or search "recipicity" in the App Store

#freeapp #cookingapp #recipicity #AIcooking #foodtok #mustdownload #freebie #homecooking #cookinghacks #kitchentech #mealplanning #foodie #smartcooking #betaapp #cookingathome

CTA

"recipicity dot com. Or search recipicity in the App Store." (both platforms)

Production Notes

  • The rapid-fire feature list should feel like a "too good to be true" infomercial but genuine
  • Each feature cut should be 1-2 seconds MAX — keep the energy high
  • The "what's the catch" pause is the comedy beat — hold it for half a second before "there isn't one"
  • "You're welcome" as the final line should be delivered with a knowing smirk
  • This is the "share with your friends" video — the value prop is undeniable
  • Urgency: "Get in now" and "this won't last forever" create natural FOMO without being pushy