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recipicity Hashtag Strategy

Platform-specific hashtag sets organized by theme. Updated April 2026.


TikTok Hashtag Sets

TikTok uses fewer hashtags (5-7 per post). Mix niche tags (<100K) with broad tags (1M+) for discovery. Always include #recipicity for brand tracking.

Set 1: AI Cooking / Tech Focus

#AIcooking #cookingcoach #foodtech #recipicity #foodtok #smartkitchen #AIrecipe
Best for: AI cooking coach videos, photo-to-recipe, recipe tweaker content

Set 2: Recipe Hacks / Tips

#cookinghack #recipehack #kitchentips #recipicity #foodtok #cookingtips #easycooking
Best for: Recipe import, cooking mode/timers, recipe tweaker content

Set 3: Meal Prep / Planning

#mealprep #mealprepmonday #dinnerplanning #recipicity #foodtok #grocerylist #weeknightdinners
Best for: Meal planning features, grocery list, Sunday prep content

Set 4: Cooking Fails / Relatable

#cookingfail #kitchendisaster #cookingrescue #recipicity #foodtok #burnedmydinner #cookingsave
Best for: AI fail recovery, "what went wrong" storytelling, relatable content

Set 5: Community / Social

#imadethis #cookingcommunity #homecooking #recipicity #foodtok #realfood #cookwithme
Best for: Community photos, family sharing, social proof content


Instagram Hashtag Sets

Instagram allows up to 30 hashtags but 15-20 is optimal. Mix across sizes for maximum reach.

Set 1: AI Cooking Features

#AIcooking #cookingcoach #smartcooking #foodtech #AIrecipe #recipicity #foodtok #cookinghack #kitchenhacks #homecooking #cookingathome #foodie #dinnerideas #cookingapp #recipeideas #easyrecipes #whatscooking #kitchentech #futureofcooking #cookinghelp
Size distribution: 3 niche (<10K), 5 mid (10K-100K), 7 broad (100K-1M), 5 mega (1M+)

Set 2: Easy Recipes / Weeknight Dinners

#easyrecipes #weeknightdinner #quickdinner #dinnerinspo #familydinner #homecooking #recipicity #easycooking #simplerecipes #dinnerideas #whatsfordinner #cookingathome #foodie #healthydinner #30minutemeals #budgetmeals #realfood #mealideas #recipeideas #dinnertime
Size distribution: 2 niche (<10K), 6 mid (10K-100K), 7 broad (100K-1M), 5 mega (1M+)

Set 3: Meal Planning / Organization

#mealplanning #mealprep #mealprepideas #grocerylist #mealplan #recipicity #sundaymealprep #dinnerplanning #organizedkitchen #budgetmeals #familydinner #healthyeating #weeknightdinners #foodie #homecooking #cookingathome #easymealprep #mealprepmonday #recipeorganizer #digitalcookbook
Size distribution: 4 niche (<10K), 5 mid (10K-100K), 6 broad (100K-1M), 5 mega (1M+)

Set 4: Cooking Fails / Learning

#cookingfails #learntocook #cookingmistakes #kitchenfails #recipicity #cookinghelp #cookingrescue #beginner #homecook #realcooking #cookingtips #kitchentips #cookingathome #foodie #cookingjourney #cookinglife #noshame #cookingsave #kitchenhacks #triedmybest
Size distribution: 5 niche (<10K), 6 mid (10K-100K), 5 broad (100K-1M), 4 mega (1M+)

Set 5: Community / Social Cooking

#cookingcommunity #imadethis #recipesharing #socialcooking #recipicity #communityeats #shareyourfood #homecooking #foodie #cookingathome #madebyme #realfood #foodlover #dinnerinspo #cookingtogether #recipeideas #familyrecipes #cookwithme #foodphotography #homemade
Size distribution: 4 niche (<10K), 5 mid (10K-100K), 6 broad (100K-1M), 5 mega (1M+)


Pinterest Keyword Strategy

Pinterest does NOT use hashtags. Instead, SEO-rich descriptions with target keywords drive discovery. Use these keyword clusters in pin descriptions and board descriptions.

Keyword Cluster 1: AI Cooking

Primary: AI cooking assistant, AI recipe generator, smart cooking app Secondary: AI meal planner, cooking with artificial intelligence, AI food recommendations Long-tail: free AI cooking coach app, AI that helps you cook, take photo get recipe AI Use in: Feature-highlight pins, AI cooking coach content

Keyword Cluster 2: Easy Recipes

Primary: easy dinner recipes, quick weeknight meals, simple recipes Secondary: 30 minute meals, beginner recipes, easy cooking Long-tail: easy dinner ideas for family tonight, quick healthy dinner recipes for two, simple meals with few ingredients Use in: Recipe pins, listicle pins, collection boards

Keyword Cluster 3: Meal Planning

Primary: weekly meal plan, meal prep ideas, grocery list planner Secondary: dinner planning, meal planning for families, budget meal planning Long-tail: free meal planning app with grocery list, how to meal plan for a week, easy meal prep ideas for beginners Use in: Meal planning feature pins, Sunday prep content

Keyword Cluster 4: Recipe Organization

Primary: recipe organizer, digital cookbook, save recipes online Secondary: recipe keeper app, import recipes from websites, recipe collection Long-tail: best app to save recipes from websites, how to organize recipes digitally, free recipe organizer app Use in: Recipe import pins, organization content

Keyword Cluster 5: Comfort Food / Specific Cuisines

Primary: comfort food recipes, easy soup recipes, pasta recipes Secondary: cheesy recipes, hearty dinners, family dinner ideas Long-tail: easy comfort food recipes for cold nights, best homemade soup recipes simple, creamy pasta recipes weeknight Use in: Recipe-specific pins, seasonal content, collection pins


Facebook Hashtag Guidelines

Facebook hashtags have minimal impact on discovery but help with brand tracking.

Use 3-5 hashtags per post:

#recipicity #homecooking #[topic-specific tag] #[meal-specific tag]

Example combinations: - #recipicity #homecooking #AIcooking #familydinner - #recipicity #comfortfood #soupseason #easydinner - #recipicity #mealprep #weeknightdinners #budgetmeals


Brand Hashtag Tracking

Always include on every post across all platforms: - #recipicity — primary brand hashtag

Campaign-specific tags (track in analytics): - #cookwithAI — AI cooking coach content - #recipicitybeta — beta/free messaging


Notes

  • Refresh hashtag research monthly — trending tags change fast
  • Track which sets drive the most reach using each platform's analytics
  • Rotate between sets to avoid being flagged as spam by Instagram
  • On TikTok, check the "Discover" tab weekly for trending cooking/food sounds and hashtags
  • Never use banned or shadow-banned hashtags (check status before adding new ones)