recipicity Hashtag Strategy¶

Platform-specific hashtag sets organized by theme. Updated April 2026.

TikTok Hashtag Sets¶

TikTok uses fewer hashtags (5-7 per post). Mix niche tags (<100K) with broad tags (1M+) for discovery. Always include #recipicity for brand tracking.

Set 1: AI Cooking / Tech Focus¶

#AIcooking #cookingcoach #foodtech #recipicity #foodtok #smartkitchen #AIrecipe

Best for: AI cooking coach videos, photo-to-recipe, recipe tweaker content

Set 2: Recipe Hacks / Tips¶

#cookinghack #recipehack #kitchentips #recipicity #foodtok #cookingtips #easycooking

Best for: Recipe import, cooking mode/timers, recipe tweaker content

Set 3: Meal Prep / Planning¶

#mealprep #mealprepmonday #dinnerplanning #recipicity #foodtok #grocerylist #weeknightdinners

Best for: Meal planning features, grocery list, Sunday prep content

Set 4: Cooking Fails / Relatable¶

#cookingfail #kitchendisaster #cookingrescue #recipicity #foodtok #burnedmydinner #cookingsave

Best for: AI fail recovery, "what went wrong" storytelling, relatable content

#imadethis #cookingcommunity #homecooking #recipicity #foodtok #realfood #cookwithme

Best for: Community photos, family sharing, social proof content

Instagram Hashtag Sets¶

Instagram allows up to 30 hashtags but 15-20 is optimal. Mix across sizes for maximum reach.

Set 1: AI Cooking Features¶

#AIcooking #cookingcoach #smartcooking #foodtech #AIrecipe #recipicity #foodtok #cookinghack #kitchenhacks #homecooking #cookingathome #foodie #dinnerideas #cookingapp #recipeideas #easyrecipes #whatscooking #kitchentech #futureofcooking #cookinghelp

Size distribution: 3 niche (<10K), 5 mid (10K-100K), 7 broad (100K-1M), 5 mega (1M+)

Set 2: Easy Recipes / Weeknight Dinners¶

#easyrecipes #weeknightdinner #quickdinner #dinnerinspo #familydinner #homecooking #recipicity #easycooking #simplerecipes #dinnerideas #whatsfordinner #cookingathome #foodie #healthydinner #30minutemeals #budgetmeals #realfood #mealideas #recipeideas #dinnertime

Size distribution: 2 niche (<10K), 6 mid (10K-100K), 7 broad (100K-1M), 5 mega (1M+)

Set 3: Meal Planning / Organization¶

#mealplanning #mealprep #mealprepideas #grocerylist #mealplan #recipicity #sundaymealprep #dinnerplanning #organizedkitchen #budgetmeals #familydinner #healthyeating #weeknightdinners #foodie #homecooking #cookingathome #easymealprep #mealprepmonday #recipeorganizer #digitalcookbook

Size distribution: 4 niche (<10K), 5 mid (10K-100K), 6 broad (100K-1M), 5 mega (1M+)

Set 4: Cooking Fails / Learning¶

#cookingfails #learntocook #cookingmistakes #kitchenfails #recipicity #cookinghelp #cookingrescue #beginner #homecook #realcooking #cookingtips #kitchentips #cookingathome #foodie #cookingjourney #cookinglife #noshame #cookingsave #kitchenhacks #triedmybest

Size distribution: 5 niche (<10K), 6 mid (10K-100K), 5 broad (100K-1M), 4 mega (1M+)

#cookingcommunity #imadethis #recipesharing #socialcooking #recipicity #communityeats #shareyourfood #homecooking #foodie #cookingathome #madebyme #realfood #foodlover #dinnerinspo #cookingtogether #recipeideas #familyrecipes #cookwithme #foodphotography #homemade

Size distribution: 4 niche (<10K), 5 mid (10K-100K), 6 broad (100K-1M), 5 mega (1M+)

Pinterest Keyword Strategy¶

Pinterest does NOT use hashtags. Instead, SEO-rich descriptions with target keywords drive discovery. Use these keyword clusters in pin descriptions and board descriptions.

Keyword Cluster 1: AI Cooking¶

Primary: AI cooking assistant, AI recipe generator, smart cooking app Secondary: AI meal planner, cooking with artificial intelligence, AI food recommendations Long-tail: free AI cooking coach app, AI that helps you cook, take photo get recipe AI Use in: Feature-highlight pins, AI cooking coach content

Keyword Cluster 2: Easy Recipes¶

Primary: easy dinner recipes, quick weeknight meals, simple recipes Secondary: 30 minute meals, beginner recipes, easy cooking Long-tail: easy dinner ideas for family tonight, quick healthy dinner recipes for two, simple meals with few ingredients Use in: Recipe pins, listicle pins, collection boards

Keyword Cluster 3: Meal Planning¶

Primary: weekly meal plan, meal prep ideas, grocery list planner Secondary: dinner planning, meal planning for families, budget meal planning Long-tail: free meal planning app with grocery list, how to meal plan for a week, easy meal prep ideas for beginners Use in: Meal planning feature pins, Sunday prep content

Keyword Cluster 4: Recipe Organization¶

Primary: recipe organizer, digital cookbook, save recipes online Secondary: recipe keeper app, import recipes from websites, recipe collection Long-tail: best app to save recipes from websites, how to organize recipes digitally, free recipe organizer app Use in: Recipe import pins, organization content

Keyword Cluster 5: Comfort Food / Specific Cuisines¶

Primary: comfort food recipes, easy soup recipes, pasta recipes Secondary: cheesy recipes, hearty dinners, family dinner ideas Long-tail: easy comfort food recipes for cold nights, best homemade soup recipes simple, creamy pasta recipes weeknight Use in: Recipe-specific pins, seasonal content, collection pins

Facebook Hashtag Guidelines¶

Facebook hashtags have minimal impact on discovery but help with brand tracking.

Use 3-5 hashtags per post:

#recipicity #homecooking #[topic-specific tag] #[meal-specific tag]

Example combinations: - #recipicity #homecooking #AIcooking #familydinner - #recipicity #comfortfood #soupseason #easydinner - #recipicity #mealprep #weeknightdinners #budgetmeals

Brand Hashtag Tracking¶

Always include on every post across all platforms: - #recipicity — primary brand hashtag

Campaign-specific tags (track in analytics): - #cookwithAI — AI cooking coach content - #recipicitybeta — beta/free messaging

Notes¶

Refresh hashtag research monthly — trending tags change fast
Track which sets drive the most reach using each platform's analytics
Rotate between sets to avoid being flagged as spam by Instagram
On TikTok, check the "Discover" tab weekly for trending cooking/food sounds and hashtags
Never use banned or shadow-banned hashtags (check status before adding new ones)