recipicity 4-Week Social Media Content Calendar
Start Date: Monday, April 21, 2026
Platforms: TikTok, Instagram Reels, Pinterest, Facebook
Posting Cadence: 3-4 posts/week per platform
Week 1: "What Can AI Do in the Kitchen?"
Focus: Introduce the AI cooking coach as the hero feature. Generate curiosity and "wait, that's real?" reactions.
Monday, April 21
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
AI Cooking Coach Intro |
"I let AI watch me cook and this happened" |
#AIcooking #cookinghack #foodtok #recipicity #cookingcoach |
| Instagram Reels |
Video (30s) |
AI Cooking Coach Intro (cross-post) |
"I let AI watch me cook and this happened" |
#AIcooking #cookinghack #foodtok #recipicity #cookingcoach #homecooking #kitchenhacks #foodie #whatscooking #recipeideas #easyrecipes #cookingathome #dinnerideas #healthyeating #foodlover |
| Pinterest |
Static Pin |
"Meet Your AI Cooking Coach" |
n/a |
Keywords: AI cooking assistant, smart cooking app, recipe coach, hands-free cooking help |
Wednesday, April 23
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (45s) |
Photo-to-Recipe Magic |
"I photographed my fridge and AI made dinner" |
#fridgecleanout #whatsinmyfridge #AIrecipe #foodtok #recipicity |
| Instagram Reels |
Video (45s) |
Photo-to-Recipe Magic (cross-post) |
"I photographed my fridge and AI made dinner" |
#fridgecleanout #whatsinmyfridge #AIrecipe #foodtok #recipicity #cookinghacks #easymeals #dinnerinspo #homecooking #leftovers #mealideas #quickdinner #foodie #weeknightdinner #budgetmeals |
| Facebook |
Video (45s) |
What's in your fridge? AI makes dinner from it |
"I photographed my fridge and AI made dinner" |
#AIcooking #recipicity #fridgecleanout #easydinners |
Friday, April 25
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Import Any Recipe URL |
"Stop screenshotting recipes" |
#recipehack #cookingtips #recipicity #organizedkitchen #foodtok |
| Instagram Reels |
Carousel (5 slides) |
5 Things AI Can Do In Your Kitchen |
Slide 1: "Your kitchen just got smarter" |
#AIkitchen #cookingtechnology #recipicity #smartcooking #foodtech #homecook #kitchentech #cookingapp #recipeideas #mealplanning #dinnerideas #easyrecipes #foodie #cooking101 #kitchengadgets |
| Pinterest |
Static Pin |
"Import Any Recipe from Any Website" |
n/a |
Keywords: recipe organizer, save recipes from websites, recipe import, digital cookbook |
Sunday, April 27
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (60s) |
Full Cook Session with AI Coach |
"AI coached me through Cheeseburger Soup and I didn't burn anything" |
#cookwithme #cheeseburger #souprecipe #AIcooking #recipicity #foodtok |
| Facebook |
Video + Text Post |
Sunday Cook: AI helped me make Cheeseburger Soup |
"Tried the AI cooking coach on recipicity for the first time..." |
#recipicity #sundaycooking #homemade #comfortfood |
| Pinterest |
Static Pin |
"Cheeseburger Soup - Easy Comfort Food" |
n/a |
Keywords: cheeseburger soup recipe, easy soup, comfort food, one pot meal |
Week 2: "Recipe Fails --> Fixes"
Focus: Relatable cooking disasters + AI as the rescue. High shareability content.
Monday, April 28
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (45s) |
AI Fail Recovery - Raw Chicken |
"My chicken was raw in the middle so I asked AI" |
#cookingfail #AIfix #foodtok #recipicity #chickenrecipe |
| Instagram Reels |
Video (45s) |
AI Fail Recovery (cross-post) |
"My chicken was raw in the middle so I asked AI" |
#cookingfail #AIfix #foodtok #recipicity #chickenrecipe #homecooking #kitchenfails #cookingtips #realdinner #learntocook #chickendinner #cookinghelp #foodie #dinnertime #recipeideas |
| Pinterest |
Static Pin |
"5-Ingredient Crispy Pan-Fried Tofu" |
n/a |
Keywords: easy tofu recipe, crispy tofu, quick vegetarian dinner, 5 ingredient meal |
Wednesday, April 30
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Make It Spicier - AI Recipe Tweaker |
"I asked AI to make grandma's soup spicier" |
#spicyfood #recipehack #AIcooking #recipicity #foodtok |
| Instagram Reels |
Video (30s) |
AI Recipe Tweaker (cross-post) |
"I asked AI to make grandma's soup spicier" |
#spicyfood #recipehack #AIcooking #recipicity #homecooking #comfortfood #soupseason #spicylover #customrecipe #foodie #cookingathome #dinnerideas #recipeideas #familyrecipe #grandmasrecipe |
| Facebook |
Text + Image Post |
"AI turned my bland soup into something incredible" |
n/a — static post with before/after images |
#recipicity #cookingwin #homemade |
Friday, May 1
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (45s) |
Overcooked Pasta Rescue |
"My pasta looked like mush so I asked AI what to do" |
#pastafail #cookingfail #AIcooking #recipicity #foodtok |
| Instagram Reels |
Carousel (4 slides) |
4 Common Cooking Fails AI Can Fix |
Slide 1: "We've all been here" |
#cookingfails #kitchentips #recipicity #AIcooking #cookinghacks #homecook #learntocook #cookingmistakes #foodie #dinnerinspo #easyfix #cookinghelp #recipeideas #quickfix #kitchenhacks |
| Pinterest |
Static Pin |
"Quick Penne with Vegetables and Light Red Sauce" |
n/a |
Keywords: easy pasta recipe, quick weeknight dinner, vegetable pasta, light red sauce |
Sunday, May 3
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (60s) |
Cooking with AI: The Full Disaster-to-Dinner Story |
"Everything went wrong and AI saved dinner" |
#cookwithme #AIcooking #storytime #recipicity #foodtok |
| Facebook |
Long-form text post |
"How AI turned my kitchen disaster into the best dinner this week" |
n/a |
#recipicity #sundaydinner #homecooking #reallife |
| Pinterest |
Static Pin |
"Ground Turkey Alfredo Pasta with Broccoli" |
n/a |
Keywords: turkey alfredo recipe, healthy pasta, broccoli pasta, easy weeknight dinner |
Week 3: "5 Ingredients or Less"
Focus: Simplicity, accessibility, low-barrier entry. Great for meal prep and budget cooking.
Monday, May 5
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Meal Prep Sunday in 2 Minutes |
"How I plan a week of dinners in 2 minutes" |
#mealprep #mealprepmonday #recipicity #AIcooking #foodtok |
| Instagram Reels |
Video (30s) |
Meal Prep with AI (cross-post) |
"How I plan a week of dinners in 2 minutes" |
#mealprep #mealprepmonday #recipicity #mealplanning #grocerylist #budgetmeals #easymeals #weeknightdinners #healthyeating #cookingathome #foodie #dinnerideas #quickmeals #familydinner #5ingredients |
| Pinterest |
Static Pin |
"Plan Your Whole Week of Dinners in 2 Minutes" |
n/a |
Keywords: meal planning app, weekly meal prep, dinner planning, grocery list generator |
Wednesday, May 7
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (45s) |
5-Ingredient Challenge with AI |
"I gave AI 5 ingredients and it made THIS" |
#5ingredients #cheapmeals #AIrecipe #recipicity #foodtok |
| Instagram Reels |
Video (45s) |
5-Ingredient AI Challenge (cross-post) |
"I gave AI 5 ingredients and it made THIS" |
#5ingredients #cheapmeals #AIrecipe #recipicity #budgetfood #easyrecipes #simpledinner #homecooking #whatscooking #dinnerideas #foodie #quickdinner #minimalistcooking #pantrystaples #budgetmeals |
| Facebook |
Video (45s) |
5 ingredients. 1 AI. Dinner in 20 min. |
"I gave AI 5 ingredients and it made THIS" |
#recipicity #5ingredients #easycooking #budgetdinner |
Friday, May 9
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Step-by-Step Cooking Mode |
"This app tells me exactly when to flip" |
#cookingtimer #stepbystep #recipicity #cookingapp #foodtok |
| Instagram Reels |
Carousel (5 slides) |
5 Recipes You Can Make with 5 Ingredients |
Slide 1: "Fewer ingredients, less stress" |
#5ingredientrecipes #easyrecipes #recipicity #minimalistcooking #budgetcooking #quickdinner #simplerecipes #homecooking #dinnerideas #foodie #weeknightdinner #pantrymeals #lazydinner #mealideas #cheapmeals |
| Pinterest |
Static Pin |
"5-Ingredient Black Bean Veggie Burgers" |
n/a |
Keywords: easy veggie burger, 5 ingredient recipe, quick vegetarian, budget meal |
Sunday, May 11
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (60s) |
Mother's Day Brunch with AI Help |
"Made Mom brunch and AI made sure I didn't ruin it" |
#mothersday #brunchrecipe #AIcooking #recipicity #foodtok |
| Facebook |
Photo + Text Post |
Happy Mother's Day from recipicity |
n/a |
#mothersday #recipicity #cookformom #homemade |
| Pinterest |
Static Pin |
"Mediterranean Turkey Meatballs with Lemon Herb Sauce" |
n/a |
Keywords: turkey meatballs recipe, Mediterranean dinner, lemon herb sauce, healthy dinner |
Week 4: "Family Dinner Made Easy"
Focus: Community, sharing, family-friendly recipes. Push the social/sharing features.
Monday, May 12
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Family Recipe Sharing |
"My mom finally stopped texting me recipes" |
#familyrecipes #recipesharing #recipicity #momcooking #foodtok |
| Instagram Reels |
Video (30s) |
Share Recipes with Family (cross-post) |
"My mom finally stopped texting me recipes" |
#familyrecipes #recipesharing #recipicity #momcooking #familydinner #homecooking #foodie #dinnertime #recipeorganizer #cookingapp #cookingathome #weeknightdinner #easydinners #familytime #sharedrecipes |
| Pinterest |
Static Pin |
"Share Your Family's Recipes in One Place" |
n/a |
Keywords: family recipe organizer, share recipes, digital recipe book, recipe sharing app |
Wednesday, May 14
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (45s) |
Community Cook: "I Made This" |
"47 people made this pasta and here's what happened" |
#imadethis #communitycooking #recipicity #foodtok #pastarecipe |
| Instagram Reels |
Video (45s) |
Community Photos (cross-post) |
"47 people made this pasta and here's what happened" |
#imadethis #communitycooking #recipicity #cookingcommunity #foodie #pastarecipe #homecooking #cookingathome #dinnerinspo #recipeideas #socialcooking #foodlover #recipesharing #weeknightdinner #pastalovers |
| Facebook |
Photo Gallery Post |
"Look what the recipicity community made this week" |
n/a |
#recipicity #community #homecooking #madethis |
Friday, May 16
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (30s) |
Everything Free During Beta |
"This cooking app does everything and it's free" |
#freeapp #cookingapp #recipicity #foodtok #AIcooking |
| Instagram Reels |
Video (30s) |
It's All Free (cross-post) |
"This cooking app does everything and it's free" |
#freeapp #cookingapp #recipicity #AIcooking #freecookingapp #homecooking #foodie #cookinghacks #kitchentech #mealplanning #recipeorganizer #foodtech #smartcooking #betaapp #tryitfree |
| Pinterest |
Static Pin |
"Free AI Cooking Coach - No Catch" |
n/a |
Keywords: free cooking app, AI recipe assistant, free meal planner, recipe organizer free |
Sunday, May 18
| Platform |
Type |
Title |
Hook (first 3s) |
Hashtags |
| TikTok |
Video (60s) |
Full Family Dinner Walkthrough |
"From 'what's for dinner' to plates on the table in 30 min" |
#familydinner #whatsfordinner #recipicity #AIcooking #foodtok |
| Facebook |
Long-form post + Video |
"We used AI to plan and cook family dinner — here's how it went" |
n/a |
#recipicity #familydinner #AIcooking #weeknightdinner |
| Pinterest |
Static Pin |
"Turkey and Black Bean Skillet - Easy Weeknight Dinner" |
n/a |
Keywords: turkey black bean recipe, easy skillet dinner, weeknight meal, one pan dinner |
Summary
| Platform |
Posts/Week |
Total (4 weeks) |
Content Mix |
| TikTok |
4 |
16 |
100% video (30-60s) |
| Instagram |
3-4 |
14 |
60% video, 25% carousel, 15% static |
| Pinterest |
3 |
12 |
100% static pins |
| Facebook |
2-3 |
10 |
50% video, 50% text/photo posts |
| Total |
12-15 |
52 |
|
Notes
- Cross-posting between TikTok and Reels is fine but adjust captions for each platform
- TikTok captions should be SHORT (1-2 lines max before "...more")
- Instagram captions can be longer and more detailed
- Pinterest descriptions should be keyword-rich, not hashtag-heavy
- Facebook posts should feel personal and conversational, like talking to friends
- All video scripts are in
/marketing/video-scripts/
- Always use lowercase "recipicity" in all copy