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Script 09: Community "I Made This" Photos

Platform(s): TikTok / Instagram Reels Duration: 45 seconds Music: Feel-good, community vibes — warm and uplifting. Think "feel good montage" energy.

Hook (0-3s)

On screen: Grid of different people's photos of the same pasta dish, all slightly different Text overlay: "47 people made this pasta and here's what happened" Voiceover: "47 people made this pasta and here's what happened."

Shot-by-Shot Breakdown

Shot 1 (0-3s) — THE HOOK

  • Visual: Scrolling gallery of community "I made this" photos — same recipe, different kitchens, different plating, all look great
  • Text overlay: "47 people made this pasta and here's what happened"
  • Transition: Quick cut

Shot 2 (3-9s) — THE CONCEPT

  • Visual: Show a recipe page on recipicity (Quick Penne with Vegetables and Light Red Sauce). Scroll down to the "Community Photos" section. Real people's cooking photos appear.
  • Text overlay: "community photos on every recipe"
  • Voiceover: "On recipicity, when you make a recipe, you can post a photo of how yours turned out. And people actually do."

Shot 3 (9-16s) — SCROLL THE PHOTOS

  • Visual: Scrolling through multiple community photos of the same recipe. Each one slightly different — different plates, different kitchens, some messy, some gorgeous. Usernames visible.
  • Text overlay: "same recipe, 47 different kitchens"
  • Voiceover: "Same recipe. Forty-seven different kitchens. Some look like a restaurant. Some look like... real life. And I love every single one."

Shot 4 (16-24s) — THE MOTIVATION

  • Visual: Person in their own kitchen, cooking the recipe. Inspired by what they saw. Takes a photo of their finished dish and posts it.
  • Text overlay: "my turn"
  • Voiceover: "It actually motivated me to make it myself. And when mine turned out good? Yeah, I posted it too."

Shot 5 (24-32s) — SOCIAL PROOF

  • Visual: Quick montage of different recipes with community photos — Cheeseburger Soup with 12 photos, Philly Cheesesteak with 8 photos, Black Bean Burgers with 15 photos. Likes, comments, encouragement.
  • Text overlay: "real people, real kitchens, real food"
  • Voiceover: "It's not just photos. People leave tips, what they changed, how their kids liked it. It's like having cooking friends everywhere."

Shot 6 (32-40s) — THE VIBE

  • Visual: Split screen of someone posting their photo and getting a like/comment from the recipe author. Community warmth.
  • Text overlay: "cooking is better together"
  • Voiceover: "Cooking alone is fine. But cooking and sharing? That's where it gets fun."

Shot 7 (40-45s) — CTA

  • Visual: App showing the community feed
  • Text overlay: "recipicity.com — free during beta"
  • Voiceover: "recipicity. Join us. Link in bio."

Full Voiceover Script

"47 people made this pasta and here's what happened. On recipicity, when you make a recipe, you can post a photo of how yours turned out. And people actually do. Same recipe. Forty-seven different kitchens. Some look like a restaurant. Some look like... real life. And I love every single one. It actually motivated me to make it myself. And when mine turned out good? Yeah, I posted it too. It's not just photos. People leave tips, what they changed, how their kids liked it. It's like having cooking friends everywhere. Cooking alone is fine. But cooking and sharing? That's where it gets fun. recipicity. Join us. Link in bio."

Caption — TikTok

47 people made the same pasta and every single one looks amazing in its own way

this is why I love the recipicity community

link in bio

#imadethis #cookingcommunity #recipicity #foodtok #pastarecipe #homecooking #realfood

Caption — Instagram

This is my favorite thing about recipicity.

When you make a recipe, you can snap a photo and share it. And then other people who made the same recipe share theirs. So you end up with this beautiful collection of the same dish made in 47 different kitchens.

Some are plated perfectly. Some are eaten straight from the pan (no judgment). All of them are real.

People leave notes too — "I added extra garlic," "my kids loved this," "next time I'll double the sauce." It's like having a cooking community that actually helps.

This is what cooking should feel like. Not lonely. Not stressful. Just good food made by real people sharing what they learned.

Come join us. It's free during beta.

recipicity.com (link in bio)

#imadethis #cookingcommunity #recipicity #foodtok #pastarecipe #homecooking #realfood #communityeats #cookingathome #foodie #dinnerinspo #recipeideas #socialcooking #shareyourfood #madebyme

CTA

"Join us. Link in bio." (both platforms)

Production Notes

  • This video needs VOLUME — lots of different photos, different styles, different skill levels
  • The "some look like a restaurant, some look like real life" line should show that range visually
  • The tone is WARM, not competitive — this isn't about who plated it best
  • If possible, use actual community photos from the app (with permission)
  • The "cooking is better together" message is the emotional core — lean into it