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Script 08: Family Recipe Sharing

Platform(s): TikTok / Instagram Reels Duration: 30 seconds Music: Warm, family-vibe music. Acoustic guitar or gentle piano. "Home" feeling.

Hook (0-3s)

On screen: Phone showing a long, chaotic text thread of recipe screenshots and "what was that recipe you made?" texts Text overlay: "My mom finally stopped texting me recipes" Voiceover: "My mom finally stopped texting me recipes."

Shot-by-Shot Breakdown

Shot 1 (0-3s) — THE HOOK

  • Visual: Phone screen showing a text conversation. Mom: "Honey what was that chicken recipe?" / "The one from Christmas?" / sends a blurry photo of a handwritten recipe card / "Wait not that one"
  • Text overlay: "My mom finally stopped texting me recipes"
  • Transition: Quick cut

Shot 2 (3-8s) — THE PROBLEM

  • Visual: More chaotic texts: recipe links that don't load, photos of magazine pages, voice memos, a screenshot of a Facebook post
  • Text overlay: "this was every week"
  • Voiceover: "Every week it was a new recipe over text. A screenshot. A voice memo. A photo of a magazine she saw at the dentist."

Shot 3 (8-14s) — THE SOLUTION

  • Visual: Opens recipicity. Shows sharing a recipe with "Mom" (or a family group). Recipe appears clean and organized in both accounts.
  • Text overlay: "now we share on recipicity"
  • Voiceover: "Now we both have recipicity. She shares recipes directly to me. I share back."

Shot 4 (14-20s) — FAMILY COLLECTION

  • Visual: Scrolling through a shared collection — "Family Favorites" or "Mom's Recipes." Shows real recipe titles: Cheeseburger Soup, Baked Brie, Mediterranean Turkey Meatballs.
  • Text overlay: "all our family recipes in one place"
  • Voiceover: "All our family recipes are in one place. I can actually find them. She can actually find them."

Shot 5 (20-26s) — THE PAYOFF

  • Visual: Text conversation now: Mom sends a recipe through the app. Clean, one-tap save. Then a text: "Did you see the soup I added?" Simple.
  • Text overlay: "texts went from chaos to this"
  • Voiceover: "Our texts went from recipe chaos to 'hey, did you see the soup I added?' That's it."

Shot 6 (26-30s) — CTA

  • Visual: App showing the shared collection
  • Text overlay: "recipicity.com — free during beta"
  • Voiceover: "recipicity. Tell your mom. Link in bio."

Full Voiceover Script

"My mom finally stopped texting me recipes. Every week it was a new recipe over text. A screenshot. A voice memo. A photo of a magazine she saw at the dentist. Now we both have recipicity. She shares recipes directly to me. I share back. All our family recipes are in one place. I can actually find them. She can actually find them. Our texts went from recipe chaos to 'hey, did you see the soup I added?' That's it. recipicity. Tell your mom. Link in bio."

Caption — TikTok

my mom's recipe sharing method was: text me a blurry photo of a magazine page

now we use recipicity and I can actually find things

link in bio

#familyrecipes #momcooking #recipicity #foodtok #recipeorganizer #recipesharing

Caption — Instagram

Before recipicity, my mom's recipe sharing system was:
- Blurry photo of a magazine page texted at 11pm
- A voice memo that starts with 3 minutes of non-recipe conversation
- "That chicken thing from Easter, you know the one"
- A screenshot of a Facebook post from 2019

Now we both have recipicity and she just shares recipes directly to my account. I share back. Everything's organized, searchable, and I never have to scroll through 47 texts to find the Cheeseburger Soup recipe again.

Send this to your mom. You'll both thank me.

Free during beta: recipicity.com (link in bio)

#familyrecipes #momcooking #recipicity #foodtok #recipeorganizer #recipesharing #familydinner #homecooking #cookingathome #momlife #familytime #recipeideas #dinnerideas #sharethis #digitalcookbook

CTA

"Tell your mom. Link in bio." (TikTok) "Send this to your mom." (Instagram)

Production Notes

  • The text thread "chaos" needs to be VERY relatable — everyone has a parent who does this
  • The voice should be loving, not annoyed — "my mom is adorable but this was a mess"
  • "Photo of a magazine at the dentist" is the specific, funny detail that makes it land
  • The CTA "tell your mom" is the shareability driver — this video should get sent to moms
  • Consider a duet/stitch-friendly format so people can react with their own mom recipe texts