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Script 07: Step-by-Step Cooking Mode with Timers

Platform(s): TikTok / Instagram Reels Duration: 30 seconds Music: Satisfying, rhythmic beats — something that matches the "step, step, step" cadence. Timer tick sounds mixed in.

Hook (0-3s)

On screen: Phone screen showing a cooking timer counting down, pan sizzling in background Text overlay: "This app tells me exactly when to flip" Voiceover: "This app tells me exactly when to flip."

Shot-by-Shot Breakdown

Shot 1 (0-3s) — THE HOOK

  • Visual: Phone propped on counter showing recipicity cooking mode with a running timer. Pan with steak in background, slightly out of focus.
  • Text overlay: "This app tells me exactly when to flip"
  • Transition: Quick cut

Shot 2 (3-8s) — START COOKING MODE

  • Visual: Person opens a recipe (Mike's Salty Sizzle steak recipe), taps "Start Cooking." Screen shows Step 1 with clear instructions and a timer.
  • Text overlay: "step-by-step with built-in timers"
  • Voiceover: "recipicity has this cooking mode where every step has its own timer."

Shot 3 (8-14s) — FOLLOWING STEPS

  • Visual: Quick cuts of following each step. Step 1: Season the steak. Step 2: Heat the pan — timer starts. Step 3: Place steak in pan — timer starts at 4:00.
  • Text overlay: "it knows exactly how long"
  • Voiceover: "It tells me exactly how long for each step. No guessing. No opening the oven twelve times."

Shot 4 (14-20s) — TIMER GOES OFF

  • Visual: Timer hits 0:00. Phone buzzes/dings. Text on screen: "Time to flip!" Person flips the steak with a satisfying sizzle.
  • Text overlay: "FLIP NOW"
  • Voiceover: "Timer goes off, I flip, and the sear is perfect every time."

Shot 5 (20-26s) — FINISHED DISH

  • Visual: Perfectly cooked steak, sliced to show the inside. Beautiful medium-rare.
  • Text overlay: "I've never been this confident cooking steak"
  • Voiceover: "I used to be terrified of cooking steak. Now I just follow the steps."

Shot 6 (26-30s) — CTA

  • Visual: App screen with recipe complete
  • Text overlay: "recipicity.com — free during beta"
  • Voiceover: "recipicity. Link in bio."

Full Voiceover Script

"This app tells me exactly when to flip. recipicity has this cooking mode where every step has its own timer. It tells me exactly how long for each step. No guessing. No opening the oven twelve times. Timer goes off, I flip, and the sear is perfect every time. I used to be terrified of cooking steak. Now I just follow the steps. recipicity. Link in bio."

Caption — TikTok

me before recipicity: *opens oven 47 times*
me after: perfectly timed everything

link in bio

#cookingtimer #cookinghack #steakrecipe #recipicity #foodtok #perfectsteak #cookingapp

Caption — Instagram

Confession: I used to open the oven every 2 minutes "just to check." I'd flip things too early. I'd forget timers. My steak was always either raw or a hockey puck.

Then I found recipicity's cooking mode. Every step has a built-in timer. It tells you exactly when to flip, when to add the next ingredient, when it's done.

I made Mike's Salty Sizzle steak recipe and the sear was PERFECT. I literally just... followed the steps. Revolutionary concept, I know.

Free during beta. recipicity.com (link in bio)

#cookingtimer #cookinghack #steakrecipe #recipicity #foodtok #perfectsteak #cookingapp #steakdinner #homecooking #cookingathome #learntocook #kitchenhacks #easycooking #dinnerideas #mealtime

CTA

"Link in bio" (both platforms)

Production Notes

  • Timer sounds are key to making this satisfying — use real timer dings/buzzes
  • The steak flip should be in slow-mo for half a second — satisfying cooking content
  • The final sliced steak reveal is the payoff — needs to look incredible
  • Keep the energy upbeat and confident — this is empowering, not intimidating
  • The "I used to be terrified" line should feel genuine, not performative