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Script 03: Recipe Import from Any URL

Platform(s): TikTok / Instagram Reels Duration: 30 seconds Music: Satisfying "ding" or completion sound effect. Background: chill, organized vibes — like a "clean with me" video sound.

Hook (0-3s)

On screen: Phone screen showing 47 open browser tabs of different recipe websites Text overlay: "Stop screenshotting recipes" Voiceover: "Stop screenshotting recipes."

Shot-by-Shot Breakdown

Shot 1 (0-3s) — THE HOOK

  • Visual: Phone showing chaotic browser tabs, screenshots folder full of recipe screenshots
  • Text overlay: "Stop screenshotting recipes"
  • Transition: Hard cut

Shot 2 (3-8s) — THE PROBLEM

  • Visual: Quick montage: scrolling through camera roll past 20+ recipe screenshots, trying to find one, can't remember which blog it was from
  • Text overlay: "we've all done this"
  • Voiceover: "We've all got a camera roll full of recipes we'll never find again."

Shot 3 (8-14s) — THE SOLUTION

  • Visual: Open recipicity app, tap the "+" or import button, paste a URL from any recipe website
  • Text overlay: "paste any recipe URL"
  • Voiceover: "On recipicity you just paste any recipe URL and it imports the whole thing."

Shot 4 (14-20s) — IMPORT MAGIC

  • Visual: URL pasted, AI processes it. Recipe appears perfectly formatted: title, ingredients, steps, cook time, nutrition info. Clean and organized.
  • Text overlay: "ingredients, steps, nutrition... done"
  • Voiceover: "Ingredients, steps, nutrition info — all pulled in automatically. No ads. No life story."

Shot 5 (20-26s) — ORGANIZED COLLECTION

  • Visual: Swipe through a collection of saved recipes. Everything organized and searchable.
  • Text overlay: "your whole collection, organized"
  • Voiceover: "Now all my recipes are in one place and I can actually find them."

Shot 6 (26-30s) — CTA

  • Visual: App home screen with recipe collection
  • Text overlay: "recipicity.com — free during beta"
  • Voiceover: "recipicity dot com. Free. Link in bio."

Full Voiceover Script

"Stop screenshotting recipes. We've all got a camera roll full of recipes we'll never find again. On recipicity you just paste any recipe URL and it imports the whole thing. Ingredients, steps, nutrition info — all pulled in automatically. No ads. No life story. Now all my recipes are in one place and I can actually find them. recipicity dot com. Free. Link in bio."

Caption — TikTok

my camera roll had 200+ recipe screenshots. now they're all organized. 

recipicity.com - link in bio

#recipehack #organizedkitchen #cookingtips #recipicity #foodtok #recipesaver #cookingapp

Caption — Instagram

Raise your hand if your camera roll is 50% recipe screenshots you'll never look at again. 

I found recipicity and it changed everything. You literally paste any recipe URL and it imports the whole thing — ingredients, steps, cook times, nutrition info. No scrolling past someone's life story. No ads.

I imported like 30 recipes in one sitting and now they're all organized in one place. I can search them. I can sort them. I can actually FIND the chicken parm recipe from that blog I forgot the name of.

It's free during beta. recipicity.com (link in bio)

#recipehack #organizedkitchen #cookingtips #recipicity #foodtok #recipesaver #cookingapp #digitalcookbook #mealplanning #homecooking #foodie #kitchenhacks #recipeorganizer #dinnerideas #cookinghack

CTA

"Link in bio" (both platforms)

Production Notes

  • The "chaos to organized" visual contrast is key
  • The screenshots-in-camera-roll shot should be super relatable — everyone has this
  • Show actual recipe websites with their walls of ads and long intros as the "before"
  • The recipicity interface should look clean and easy by comparison
  • Consider a satisfying "ding" sound when each recipe imports